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About ActionCOACH Ascend Texas

Ascend Texas exists to help business owners move from overwhelm to control—and from hard work to sustainable success. Whether you’re navigating growth challenges, leading a team, or planning for the future, we believe there is always a clear path forward with the right systems, accountability, and support.

As an ActionCOACH partner location, Ascend Texas combines globally proven business coaching frameworks with local insight and personalized guidance. Our mission is simple: help you build a business that delivers profit, freedom, and long-term value—without requiring you to do it all alone.

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What We Do

Business Coaching Services for Business Owners of All Levels

One-on-One Business Coaching

  • for business owners seeking clarity, focus, and accountability

Team & Leadership Coaching

  • to improve performance, communication, and operational systems

Multi-Business & Scale Coaching

  • for owners managing multiple ventures
Schedule a Free Strategy Session
Visit our Services Page to learn more
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Transform Your Business with Confidence

At ActionCOACH, we know that achieving real results for you and your business is essential. That’s why every coaching program is backed by our ActionCOACH Guarantee. Follow our proven systems and complete the agreed-upon actions in your sessions, and our programs are designed to deliver the transformative outcomes you’re aiming for. Speak with your coach for complete details.

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Our mission...

is to help business owners gain clarity, build strong systems, and create profitable businesses that support both their goals and their lives. Through proven coaching, accountability, and education, we empower leaders to grow with confidence and freedom.

The Man Behind the Mission

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Joshua Trice

Owner & Business Coach | Rockwall, TX

Joshua Trice is a business growth expert and franchise owner focused on one outcome above all else: measurable profit improvement. A former managed services executive and U.S. Air Force veteran, Joshua has driven significant profitability, operational efficiency, and performance gains within large, complex organizations—where results are tracked, margins matter, and execution is non-negotiable. Today, he works closely with the small business community applying proven strategies that guarantee profit—establishing clear goals, measurable execution rhythms, financial controls, and leadership accountability that translate directly into stronger cash flow and margins.

Joshua focuses on the fundamentals that consistently move results: proven solutions, clarity of direction, disciplined execution, and teams aligned to the numbers that matter. Joshua’s mission is to help business owners build companies that operate predictably, scale profitably, and allow ownership focus —creating real financial strength, operational control, and long-term  freedom.

ActionCOACH Business Coaching

Serving Rockwall, East Dallas & Surrounding Communities

Ascend Texas is based in Rockwall, TX (75032, 75087) and proudly serves businesses throughout East Dallas and surrounding areas, including:

  • Rockwall (75032, 75087) 
  • Heath (75032)
  • Rowlett (75030, 75088, 75089)
  • Royse City (75189)
  • Fate (75087)
  • Wylie (75098)
  • Forney (75126)
  • Garland (75040, 75041, 75042, 75043, 75044)
  • Greenville (75401, 75402)
  • …and surrounding East Dallas communities.
Schedule your free strategy session with your local ActionCOACH
Whether you operate locally or regionally, our business coaching services are designed to support sustainable growth across North Texas.

Know someone who could benefit from a free strategy session with ActionCOACH Ascend Texas? Share us with them right now!

Here’s how partnering with an ActionCOACH can help you…

Achieve Financial Freedom

Move up the entrepreneurial ladder from business owner to investor. Picture having the resources to do what you want, when you want, without limits.

Build Your Confidence

Develop the confidence to grow both yourself and your business. Your success shouldn’t be determined by the state of the economy.

Take Back Your Time

Reclaim time to focus on what matters most—whether it’s family, friends, or traveling the world.
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FREQUENTLY ASKED QUESTIONS

What types of businesses does Ascend Texas work with?

Ascend Texas works with a wide range of small to medium-sized businesses across many industries. Whether you’re a solo owner, leading a growing team, or managing multiple ventures, our coaching is designed to meet you where you are and support your next stage of growth.

Do you only coach businesses in Rockwall and East Dallas?

While Ascend Texas is proudly based in Rockwall and serves the East Dallas area, our coaching is not limited by geography. We work with business owners locally, regionally, and virtually, allowing us to support clients wherever they are.

What makes Ascend Texas different from other business coaching firms?

Ascend Texas combines the globally proven ActionCOACH systems with personalized, relationship-driven coaching. We focus on clarity, accountability, and implementation—helping you turn strategy into measurable results, not just ideas.

Is Ascend Texas a good fit for small and medium-sized businesses?

Yes! Ascend Texas was built specifically to support small to medium-sized businesses that want structure, growth, and freedom. Our programs are scalable, flexible, and designed to grow alongside your business as your needs evolve.

What sets your digital marketing agency apart from others in the industry?

Our digital marketing agency offers services such as social media management, search engine optimization (SEO), pay-per-click advertising, content marketing, email marketing, and website design and development.